Boosting Connectivity for Rich Products with a Mobile Signal Repeater

Rich’s UK, a leading supplier of premium food products in Basingstoke, was struggling with poor mobile signal across their site. Communication challenges were impacting their ability to coordinate with suppliers, customers, and logistics partners effectively. Weak connectivity on all major networks — Three, O2, Vodafone, and EE — meant dropped calls, unreliable data speeds, and staff frustrations were becoming a daily occurrence.

To resolve these issues, Rich’s UK partnered with easyNetworks to deliver a tailored mobile signal booster solution. Using the versatile and high-performing Nextivity Cel-Fi GO system, we significantly improved mobile coverage throughout the premises, ensuring the entire team stayed connected and productive.

Rich’s UK relies heavily on reliable mobile communication to keep operations running smoothly. However, their premises presented several significant challenges to achieving consistent mobile connectivity:

• Signal obstruction: Modern building materials, including reinforced concrete and energy-efficient glass, were blocking mobile signals from entering the building.
• Weak network coverage: The site experienced poor signal strength across all major UK providers, including Three, O2, Vodafone, and EE, making it difficult to achieve consistent coverage.
• Persistent dead zones: Numerous areas within the building were complete dead zones, where staff were unable to make or receive calls, causing major frustration.

These connectivity issues didn’t just cause inconvenience — they were actively hampering productivity, delaying critical communications, and disrupting day-to-day operations. A reliable solution was needed to restore seamless communication and keep the business running efficiently.

Rich’s UK relies heavily on reliable mobile communication to keep operations running smoothly. However, their premises presented several significant challenges to achieving consistent mobile connectivity:

• Signal obstruction: Modern building materials, including reinforced concrete and energy-efficient glass, were blocking mobile signals from entering the building.
• Weak network coverage: The site experienced poor signal strength across all major UK providers, including Three, O2, Vodafone, and EE, making it difficult to achieve consistent coverage.
• Persistent dead zones: Numerous areas within the building were complete dead zones, where staff were unable to make or receive calls, causing major frustration.

These connectivity issues didn’t just cause inconvenience—they were actively hampering productivity, delaying critical communications, and disrupting day-to-day operations. A reliable solution was needed to restore seamless communication and keep the business running efficiently.

To tackle the mobile connectivity challenges at Rich’s UK, easyNetworks implemented a bespoke solution using the Nextivity Cel-Fi GO system.

Here’s the process our expert team used to deliver seamless mobile coverage:

1. Expert consultation
   Our team began by discussing Rich’s UK specific communication issues and requirements. This consultation helped us understand the scope of the problem and develop a tailored strategy for improvement.
2. Comprehensive site survey
   A detailed on-site survey was conducted to identify the optimal mobile masts for each network. This included measuring signal strength and coverage across the building to determine the best locations for antennas. The findings enabled us to target the strongest signals available for amplification.
3. Solution selection
   Based on the survey results, we chose the Nextivity Cel-Fi GO system — a compact, carrier-approved solution designed for complex environments. Fully compliant with Ofcom regulations, it was the perfect choice to ensure reliable and legal signal enhancement.
4. Precision antenna installation
   High-gain external antennas were professionally installed on the roof to capture signals from nearby mobile masts. These antennas were carefully positioned and configured using the survey data to maximise efficiency and ensure consistent performance.
5. Cel-Fi GO configuration and installation
   Inside the building, the Cel-Fi GO system was installed to amplify the signals captured by the rooftop antennas. Using Cat 6 cabling, we connected the external antennas to the GO units, which boosted and redistributed the signal throughout the site.
6. Thorough testing and verification
   Once the system was operational, we conducted rigorous testing to verify its performance. This process included creating detailed “heat maps” that illustrated the new, strong mobile coverage throughout the premises. Areas previously considered “not spots” or mobile dead zones were now fully covered, ensuring seamless connectivity for all staff.

This end-to-end approach delivered a reliable and robust solution that transformed Rich’s UK mobile connectivity. Fully supported by all major UK networks, the Ofcom-approved Cel-Fi GO system provides strong, consistent coverage that enhances day-to-day operations and productivity.

The Cel-Fi GO system delivered a dramatic improvement in mobile signal strength throughout the Rich’s UK premises. Staff now enjoy:

• Clear, uninterrupted calls on all networks.
• Reliable mobile data for accessing cloud apps and communication platforms.
• Consistent signal across the entire building, eliminating dead zones.

This enhanced connectivity has streamlined operations, improved productivity, and removed the frustrations of poor communication, enabling the Rich Foods team to focus on delivering exceptional service to their customers.

Reliable mobile phone coverage is essential for productivity and success in any thriving business. Here’s why maintaining a strong mobile signal is so important:

• Streamlined collaboration: Poor call quality and dropped connections can disrupt conversations, cause confusion, and waste valuable time.
• Increased employee productivity: Reliable mobile connectivity keeps staff connected to essential apps, emails, and cloud platforms without interruptions, ensuring they work more efficiently.
• Exceptional customer service: Fast and dependable communication improves customer interactions, helping to seize opportunities and avoid delays.
• Uninterrupted operations: A strong mobile signal supports critical business functions, ensuring operations remain smooth — even during emergencies.

For businesses like Rich’s UK, where communication is vital to everyday activities, robust mobile connectivity is an absolute requirement.

Rich’s UK is a renowned supplier of premium food products, celebrated for their unwavering commitment to quality and reliability in Basingstoke and beyond. Seamless communication with their partners is at the heart of their success, and we were honoured to play a role in enhancing their connectivity. Our engineers were even treated to some of Rich’s delicious food to take home — so good, it started expanding our waistlines! Supporting such an exceptional company was a very rewarding experience.

With nearly 30 years of experience, easyNetworks is a trusted leader in delivering tailored connectivity solutions. We’ve made significant investments in the latest equipment and specialist training to measure signal strength with pinpoint accuracy. This enables us to design and install solutions that are perfectly suited to your building, your team, and your unique business needs.

The Cel-Fi GO system we installed is a cutting-edge, Ofcom-approved solution, fully supported by all major UK networks. This ensures your mobile signal enhancement is not only compliant and reliable but also future-proof, providing seamless performance to support your operations for years to come.

Choose easyNetworks for expertise, precision, and a commitment to keeping your business connected.

Contact us today to transform your mobile connectivity!